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Civic leaders gathering to kick off a global cleanup action

29.12.2011

In  less than 100 days, civic leaders in more than 80 countries will start with the most ambitious civic action in history: World Cleanup 2012. Leaders from all over the world are gathering in Tallinn, Estonia from 13 to 15 of January to kick off the preparations for the joint global cleanup action.

An international conference "Lets Do It! World Cleanup 2012" will be held in Tallinn on 13-15 of January. Team-leaders from participating countries will get together and share their ideas and experiences about how to organize a large-scale civic cleaning action. "The conference is a unique gathering of grass root level leaders who share real experiences on creating a difference in their communities and countries. This is no Durban – this is real action which produces real results," says Tiina Urm, communication manager for the movement.

The conference is a kick-off meeting for the joint cleanup action World Cleanup 2012, which consists of city-wide or country-wide cleanup days, targeted to unite communities and volunteers in cleaning up illegally dumped waste.
At this point volunteer leaders in more than 80 countries have taken up the challenge. The preparation for the action in each country starts usually by mapping the illegal dumping sites with World Waste Map applications, followed by a massive campaign inviting large number of volunteers to help clean it up together in one day. The call is still open to all civic groups and NGO-s who wish to join with the World Cleanup 2012 by organizing a cleanup action in their location. The list of the countries and teams who have joined is available here: http://www.letsdoitworld.org/countries

The Let’s Do It! World Cleanup 2012 conference will take place at the Radisson Blu Olympia Hotel in Tallinn, Estonia and is supported by The Rezidor Hotel Group, Carlson and EAS. These World Cleanup 2012 partners will take part in the cleanup actions with their own worldwide teams during next year and support the local teams in common effort for a cleaner world.
World Cleanup 2012 is a joint volunteer action, led by a grass-root movement Lets Do It! The aim of the movement is to connect local leaders who are able and willing to engage their communities and societies to solve pressing issues through direct action and cooperation. “Through organizing the joint action World Cleanup 2012, the leaders are not just looking to make their countries and cities noticeably cleaner, but to also increase the global awareness of the illegal dumping issue and give everyone a chance to be a part of the solution,” said Urm.

The journalists who wish to attend and cover the conference are welcomed to contact tiina@letsdoitworld.org


Read more about the action and different ways how you can support or join
www.letsdoitworld.org


TV-reports about the presentation of the project in U.N.
http://news.err.ee/videos/64b12226-a047-4886-838d-4032340946cd


Contact:


World Cleanup 2012
Mrs. Tiina Urm
Communications & PR
GSM: +372 5300 0515
e-mail: tiina@letsdoitworld.org

www.letsdoitworld.org

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