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Foreign Ministry and “Let’s Do It!” Co-operate to Introduce Initiative Globally


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Today Foreign Minister Paet met with co-ordinator of the citizens’ initiative “Let’s Do It!” Eva Truuverk and communications director Tiina Urm. They discussed co-operation opportunities for introducing the clean-up project, which has been gaining notoriety, through Estonia’s foreign representations and network of honorary consuls.

Foreign Minister Urmas Paet stated that the Foreign Ministry would like to support the “Let’s Do It!” initiative’s efforts to introduce the community clean-up movement outside Estonia. “‘Let’s Do It!’ is becoming an international movement. The Foreign Ministry would be happy to distribute information and contacts in order to introduce the ‘Let’s Do It!’ cleanup project, which reflects positively on Estonia’s reputation,” he added.

The cleanup movement that began in Estonia in the spring of 2008 has inspired not only Estonians but also Estonia’s neighbours Latvia and Lithuania. Cleanup projects have also been carried out in Slovenia, Serbia, Portugal, Romania, and India, among others. Currently the international “Let’s Do It!” movement is developing at the hands of the international project team, which will gather for an organising conference in Slovenia next year. According to the “Let’s Do It!” team, after the conference in Slovenia the project will be introduced in more than 50 nations.

More information on the international activity of “Let’s Do It!”:
Estonia’s network of embassies and honorary consuls:

+372 637 7654


© Estonian Embassy in Moscow 5 Maly Kislovsky Pereulok, 125009 Moscow tel. (7 495) 737 36 40, e-mail: